Spot inefficiencies in real-time, improve customer satisfaction, and maximize your profits across multiple platforms. Whether you are in B2C E-commerce or looking for B2B lead generation, we've got you covered.
Most ecommerce businesses could be more efficient, and many fail to take action. Start by defining your optimal state with a comprehensive funnel audit and tailored data strategy. Align your acquisition costs with actual product margins for an efficiency level you didn't think possible.
Head Start's Funnel Maximiser constantly updates, providing real-time insight into your ecommerce funnel’s performance. In an ever-changing market, staying one step ahead is the key, and we make it happen for you.
Years of experience in the ecommerce sector has led us to create Funnel Maximiser. In a world increasingly driven by data, our service uses state-of-the-art technology to ensure you're always at the forefront of ecommerce optimization.
The Head Start Methodology
First, we audit your existing sales funnel to identify bottlenecks and opportunities. This audit guides our tailored strategy for your unique needs.
Next, we set up a data infrastructure that integrates with your Shopify store. We collect data from every customer touchpoint for informed decision-making.
Get real-time insights with our transparent dashboard. Track key metrics like Customer Acquisition Cost, Lifetime Value, and Conversion Rates for immediate strategy adjustments.
We use A/B testing to continuously refine our strategies. From landing pages to ad copies, we make data-backed changes for optimal performance.
We use A/B testing to continuously refine our strategies. From landing pages to ad copies, we make data-backed changes for optimal performance.
Solving Bottlenecks For Scale in North-American Market
Goal: Achieve a media spend of 1M while adhering to specified profitability targets.
Context: With their flagship product, the PhotoStick Omni, ThePhotoStick was intensifying its media purchasing ventures, targeting expansion across North America.
Challenge: Despite rising revenue, funnel profitability became the constraining factor in augmenting the media budget.
Solution: A two-tiered approach was taken to address primary concerns at both the top and bottom of the funnel. For the top: we crafted a specialized landing page that preemptively sold the product by highlighting its benefits and countering potential objections. At the bottom: we integrated a complementary email funnel, amplifying conversion-driven interactions by 200%.
Results:
• Achieved a 30% increase in conversion rates.
• Met the objective of 1M in media expenditure by the year's end.
Box Offer Distribution on the Search Network
Goal: Amplify search advertising while preserving profitability.
Context: Owing to imprecise tracking and intricate webshop infrastructure, previous media buying efforts on the search network had been unprofitable. The rollout of new campaigns was intended to facilitate growth while retaining a profitable trajectory.
Challenge: Imprecise tracking and an unconventional webshop design hindered the setup of traditional shopping funnels.
Solution: We amalgamated search and performance max campaigns centered on pivotal offers and memberships.
Results:
• Scaled the account to 30K within three months.
• Maintained a RoAS of 3.4 at scale.
A Data-Driven Strategy for Capturing Search Intent
Goal: Expand the Urban Sports Gamification app by capitalizing on their existing infrastructure.
Context: With a stellar product and strong ties to influential market players, CityLegends was poised for growth. Advancing to the next phase required an infrastructure to bolster their ongoing advertising campaigns.
Challenge: While social media platforms yielded good results, web traffic remained an elusive area, with advertising efforts yet to achieve scalability.
Solution: We implemented an SEO strategy tailored to specific locations and disciplines, drawing on their established authority. An omni-channel dashboard was set up to provide real-time data on content outreach, performance, and conversion across all platforms.
Results:
• Recognized potential access to over 3.5M in pertinent search traffic under the new framework.
• Unearthed overlooked conversion opportunities, leading to a 5-fold increase in website-to-app download conversions.
An Online Proposition for Untapped Insurance Segments
Goal: Implement a direct-to-consumer strategy to facilitate uninsured clientele with specialized legal services.
Context: In the insurance vertical, underwriting during crises—akin to insuring a blazing property—is often eschewed. ARAG identified an opportunity within this neglected market segment of clients requiring urgent legal counsel.
Challenge: Seamlessly integrate an offering for the uninsured demographic without eroding the perceived value and equity of ARAG's primary insurance products.
Solution: Leverage a platform-as-a-service model where uninsured clients can engage with certified paralegals via a real-time chat interface. For deeper engagements, ARAG offers a tiered legal assistance model at a preferential rate.
Key Insight: Post-service engagement metrics showed a heightened propensity for these clients to transition into ARAG's insurance ecosystem.
Results:
• Immediate results in the search funnel KPIs.
• 30K conversions registered within the initial monthly cycle.
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Optimization in the Health & Beauty Industry
Goal: Strategize a SEA campaign targeting a RoAS benchmark of 3.
Context: Sequential monthly reports indicated diminishing profitability, despite budget escalations.
Challenge: The prevailing SEM account structure exhibited inefficiencies, thwarting granular optimization efforts.
Solution: Deployed an amalgamated campaign strategy across search, PLA, and max-performance channels, with a spotlight on
Results:
• RoAS back to 3 within first month
• Increased search profits by 50%
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