Maximize your Ecommerce RoAS with our Funnel Head Start: A meticulous blend of expertise and strategy, tailored to optimize your e-commerce funnel for unmatched RoAS.
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First, we audit your existing sales funnel to identify bottlenecks and opportunities. This audit guides our tailored strategy for your unique needs.
Next, we set up a data infrastructure that integrates your front, and backend analytics for a holistic overview. We collect data from every customer touchpoint for informed decision-making, and craft our data-driven scaling strategy from there.
Using data-driven persona's, we craft customer journey specifically tailored to your users. Within a month you'll have multiple funnel's in place to elevate your customers experience.
After implementation, the real challenge begins. We A/B test every single touchpoint to continuously refine our strategies. From landing pages to ad copies, we make data-backed changes until we reach optimal performance.
To keep a pulse of what's happening, you will always have real-time insights with our transparent dashboard. Track key metrics like Customer Acquisition Cost, Lifetime Value, and Conversion Rates for immediate strategy adjustments.
Once we meet our KPI's we start scaling your business. By constantly refining our tactics, and optimizing your funnels, we keep you on a path of controlled, profitable growth.
Goal: Achieve a media spend of 1M while adhering to specified profitability targets.
Context: With their flagship product, the PhotoStick Omni, ThePhotoStick was intensifying its media purchasing ventures, targeting expansion across North America.
Challenge: Despite rising revenue, funnel profitability became the constraining factor in augmenting the media budget.
Solution: A two-tiered approach was taken to address primary concerns at both the top and bottom of the funnel. For the top: we crafted a specialized landing page that preemptively sold the product by highlighting its benefits and countering potential objections. At the bottom: we integrated a complementary email funnel, amplifying conversion-driven interactions by 200%.
• Achieved a 30% increase in conversion rates.
• Met the objective of 1M in media expenditure by the year's end.
Goal: Amplify search advertising while preserving profitability.
Context: Owing to imprecise tracking and intricate webshop infrastructure, previous media buying efforts on the search network had been unprofitable. The rollout of new campaigns was intended to facilitate growth while retaining a profitable trajectory.
Challenge: Imprecise tracking and an unconventional webshop design hindered the setup of traditional shopping funnels.
Solution: We amalgamated search and performance max campaigns centered on pivotal offers and memberships.
• Scaled the account to 30K within three months.
• Maintained a RoAS of 3.4 at scale.
Goal: Expand the Urban Sports Gamification app by capitalizing on their existing infrastructure.
Context: With a stellar product and strong ties to influential market players, CityLegends was poised for growth. Advancing to the next phase required an infrastructure to bolster their ongoing advertising campaigns.
Challenge: While social media platforms yielded good results, web traffic remained an elusive area, with advertising efforts yet to achieve scalability.
Solution: We implemented an SEO strategy tailored to specific locations and disciplines, drawing on their established authority. An omni-channel dashboard was set up to provide real-time data on content outreach, performance, and conversion across all platforms.
• Recognized potential access to over 3.5M in pertinent search traffic under the new framework.
• Unearthed overlooked conversion opportunities, leading to a 5-fold increase in website-to-app download conversions.
Goal: Implement a direct-to-consumer strategy to facilitate uninsured clientele with specialized legal services.
Context: In the insurance vertical, underwriting during crises—akin to insuring a blazing property—is often eschewed. ARAG identified an opportunity within this neglected market segment of clients requiring urgent legal counsel.
Challenge: Seamlessly integrate an offering for the uninsured demographic without eroding the perceived value and equity of ARAG's primary insurance products.
Solution: Leverage a platform-as-a-service model where uninsured clients can engage with certified paralegals via a real-time chat interface. For deeper engagements, ARAG offers a tiered legal assistance model at a preferential rate.
Key Insight: Post-service engagement metrics showed a heightened propensity for these clients to transition into ARAG's insurance ecosystem.
• Immediate results in the search funnel KPIs.
• 30K conversions registered within the initial monthly cycle.
Goal: Strategize a SEA campaign targeting a RoAS benchmark of 3.
Context: Sequential monthly reports indicated diminishing profitability, despite budget escalations.
Challenge: The prevailing SEM account structure exhibited inefficiencies, thwarting granular optimization efforts.
Solution: Deployed an amalgamated campaign strategy across search, PLA, and max-performance channels, with a spotlight on
• RoAS back to 3 within first month
• Increased search profits by 50%